- LONDON, UK
- Branding, Naming, Strategy, Website, Graphic Design, Copy Writing, Advertising, Vehicle Livery
With a legacy of over 100 years in architectural ironmongery excellence, William Channon approached us to create a stunning brand that would reflect their experience but also show their cutting edge technology which pioneering in their field.
We looked at their amazing work and knew this had to be modern and slick but also needed to have a traditional type-set approach.
We created the double N in Channon and used this as a device to signify moving from the past, to the present and moving into their future.
We used a muted palette and let their stunning project photography do the talking. Our grid structure was rigid but allowed a little flare with the logo marque.